Basics Advertising Copywriting The Creative Process of Writing Text for Advertisements or Publicity Material

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Basics Advertising Copywriting The Creative Process of Writing Text for Advertisements or Publicity Material
Basics Advertising Copywriting The Creative Process of Writing Text for Advertisements or Publicity Material
English | 2008 | ISBN-10: 294037368X | 175 pages | PDF | 35 MB

Learn the art of conceptual copywriting from a master
* Concentrates on the copywriter-client relationship

* Includes exercises and case studies of some of the best ad campaigns from around the world
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Tags: Basics, Advertising, Copywriting, Creative, Process, Writing, Advertisements, Publicity, Material

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