Facebook Marketing Like I'm 5

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Facebook Marketing Like I'm 5

"Facebook Marketing Like I'm 5: The Ultimate Beginner's Guide to Mastering Facebook Advertising Tools, Fan Growth Strategies, and Analytics" by Peg Samuel, Matthew Capala
EPUB | 2015 | 146 pages | ISBN: 1519141475 | English | 5.16 MB

"Facebook Marketing Like I'm 5 packs more value than an MBA class and you can literally use it as a play-by-play to get your 'magic' out to the world. If you're looking to build a strong, authentic, and respected presence on Facebook, then this book is certainly for you."

What you'll learn in this book

There's an overload of information about Facebook scattered across the web. Some of it is out of date, and much of it is confusing or overly granular. ‘Facebook Marketing Like I'm 5' is designed to be clear and easy to follow. It's built around an action-oriented, workshop-style, pain-free process to plan, build, and optimize your Facebook business presence.

This book will show you how to:

- Choose the right Facebook settings for your business
- Use actionable worksheets and templates to develop and execute your Facebook marketing plan
- Choose which free marketing plugins, apps, and CTAs to use
- Optimize your Facebook profile and content
- Boost your organic engagement
- Identify the right advertising tools for your business
- Build targeted user profiles
- Use Facebook's Ad Manager
- Attract fans to your content
- Get new Likes and convert them into leads
- Track and measure success
- Use Facebook Custom Audiences for hyper-targeting and remarketing
- Avoid common Facebook marketing mistakes and pitfalls

Who is this Book for?

- Business owners
- Entrepreneurs and startups
- Brands and corporations
- Celebrities, authors, artists, public personalities
- Bloggers
- Marketing and social media professionals
- Students

We want to make this book as easy to understand as possible so we included plenty of screenshots, templates, worksheets, and step-by-step instructions you can use while reading it. We know that Facebook marketing takes thought and work, but that doesn't mean that you can't have fun while you're doing it.
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