Advances in Telephone Survey Methodology
by J.Lepkowski, C.Tucker, J.Brick, E.De Leeuw, L. Japec, P.Lavrakas, M. Link, R.Sangster
English | 2008 | ISBN: 0470173394, 0471745316 | 688 pages | PDF | 10.46 MB
A complete and comprehensive collaboration providing insight on future approaches to telephone survey methodology. The goals of the book are to bring together both the state-of-the-art research and everyday practical applications that are concerned with telephone survey methodology in order to stimulate further discussion.
Technology has changed substantially how survey firms collect data, from universal application of computer assistance to devices to record verbatim responses during interviews.
An integrated volume representing theoretical, methodological and statistical contributions to the field Perspectives on Telephone Survey Methodology
This book is an indispensable reference for survey researchers and practitioners in almost any discipline involving research methods such as sociology, social psychology, survey methodology, and statistics.
The book also serves as an excellent text for courses and seminars on survey methods at the undergraduate and graduate levels.
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