Marketing of High-Technology Products and Innovations, 3rd Edition

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Marketing of High-Technology Products and Innovations, 3rd Edition

Jakki J. Mohr, Sanjit Sengupta , "Marketing of High-Technology Products and Innovations, 3rd Edition"
2009 | ISBN-10: 0136049966 | 576 pages | PDF | 6 MB


For undergraduate and graduate courses on marketing high-tech products.

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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Tags: Marketing, Technology, Products, Innovations

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