ESPN The Company The Story and Lessons Behind the Most Fanatical Brand in Sports by Keith Hollihan

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ESPN The Company The Story and Lessons Behind the Most Fanatical Brand in Sports by Keith Hollihan

ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports by Keith Hollihan
English | 20 Aug. 2009 | ISBN: 047054211X | 268 Pages | PDF | 3 MB

Thirty years ago, TV sports coverage was produced as a sidebar unworthy of serious news time. Game highlights, such as they were, usually consisted of scores and brief recaps crammed into a few minutes between news and weather on your local television channel.

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Tags: Company, Lessons, Fanatical, Sports, Hollihan

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