Advertising and Consumer Citizenship Gender, Images and Rights (Transformations) 1st Edition

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Advertising and Consumer Citizenship Gender, Images and Rights (Transformations) 1st Edition
Advertising and Consumer Citizenship: Gender, Images and Rights (Transformations) by Anne M. Cronin
English | Jan. 6, 2001 | ISBN: 0415223245, 0415223237 | 192 Pages | PDF | 3,5 MB

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: Sex, Class, Race.



Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:
* Sex
* Class
* Race.
It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.




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Tags: Advertising, Consumer, Citizenship, Gender, Images, Rights, Transformations

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