The Perfect Meal: The Multisensory Science of Food and Dining by Charles Spence, Betina Piqueras-Fiszman
2014 | ISBN: 1118490827 | English | 424 pages | PDF | 10 MB
The authors of The Perfect Meal examine all of the elements that contribute to the diner?s experience of a meal (primarily at a restaurant) and investigate how each of the diner?s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner?s overall experience.
the colour of the plate (visual)
the shape of the glass (visual/tactile)
the names used to describe the dishes (cognitive)
the background music playing inside the restaurant (aural)
Novel approaches to understanding the diner?s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.