Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

Category: E-Book | Comment: 0

Download Now

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

Shelby D. Hunt, "Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity"
English | ISBN: 0765609312, 0765609320 | 2003 | 307 pages | PDF conv | 3 MB

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
DOWNLOAD:

Direct Download


Tags: Controversy, Marketing, Theory, Reason, Realism, Objectivity

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity Fast Download via Rapidshare Hotfile Fileserve Filesonic Megaupload, Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity Torrents and Emule Download or anything related.
Dear visitor, you went to website as unregistered user.
We encourage you to Register or Login to website under your name.
Information
Members of Guest cannot leave comments.