Conversion Rate Optimization Fundamentals Tutorial (2014)

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Conversion Rate Optimization Fundamentals Tutorial (2014)
Conversion Rate Optimization Fundamentals Tutorial (2014)
Genre: Video Tutorial | Size: 252 MB

Conversion rate optimization (CRO) is one of the most profitable marketing strategies for businesses. But it can also be unnecessarily complicated and intimidating. Now, marketers, small business owners, and designers can learn the best way to approach CRO. Expert author Chris Goward reveals proven methods, frameworks, and tips for maximizing your website goals. Learn how to use data, surveys, and testing to better understand your target audience and your current customers. Plus, see how to prioritize testing opportunities, create great test hypotheses, and then set up and run the tests themselves. Finally, learn how to analyze the test results to draw actionable insights that have immediate impact on the bottom line. This is a great course for anyone who wants to bolster lead generation, boost ecommerce sales, and improve an existing website.

Level: Beginner
Length: 1h 31m
Released: September 30, 2014

Topics include:
Understanding the two levers of website revenue
Debunking CRO myths
Identifying goals and mistakes
Leveraging user testing and A/B testing
Prioritizing pages for optimization
Testing your value proposition
Comparing testing tools
Measuring results

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Tags: Optimization, Fundamentals, Tutorial

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