Effective HTML Email & Newsletters

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Effective HTML Email & Newsletters
Duration: 2hr 24m | Video: h264, yuv420p, 960x540 30fps | Audio: aac, 44100 Hz, 2 ch | 553 MB
Genre: eLearning | Language: English

This course provides h&s-on training on all aspects of email marketing, from crafting emails & setting up effective marketing campaigns to managing spam filters & evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email & web pages, how to code emails that display properly on receipt, & ways to stay current with HTML email st&ards & capabilities.

The course includes several project-oriented tutorials on creating multi-column newsletter layouts & multi-product offer emails, & also explains how to automate email creation, test emails prior to delivery, outsource campaigns, & address common coding problems.

Topics include:
Underst&ing MIME typesReducing spam potential in an email or email listCreating content for email campaignsUnderst&ing the design constraints of HTML emailsBuilding email address listsUnderst&ing the ideal coding processDesigning a plain text email from an HTML emailDeciding how & when to test an emailSending email with canned templatesTroubleshooting layout, spacing, & image issuesAdding video to email
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Tags: Effective, Newsletters

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