Advertising Fundamentals With Jane Barratt
Size: 617MB | Duration: 1h 24m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Appropriate f all | Language: English
Learn the fundamentals of effective advertising and marketing communications. Fmer NYC ad executive Jane Barratt provides an overview of the current media landscape, and the building blocks and relative costs of a basic advertising plan. She outlines the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. Whether you want to do it yourself, partner with ad agencies, wk in a cpate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.
* Defining your audience
* Crafting your message
* Placing your ad
* Establishing a digital, competitive, and editial presence
* Wking with advertising partners
* Wking with an ad agency
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