Blogging For Your Business by Alison Wood
WEBRip | MP4/AVC, ~125 kb/s | 1280 x 720 | English: AAC, 48.0 kb/s (2 ch), 44.1 KHz | 216 MB
Genre: Marketing / Content Marketing | Language: English | +Project Files
"Understand How to Build Your Blog Effectively so That You Get Your Business in Front of a Wider Audience."
If you have a business one of the best ways to get in front of more clients is through blogging. A blog enables you to rank well in the search engines; build trust with your audience; and allows you to demonstrate your expertise through the blog posts you create.
To make the most of it however, you need to be very clear on your strategy, so that you get the most return on your time in terms of visitors to your site.
In 'Blogging for Your Business' I explain just how to do this, plus we look at the following areas:
How to create content which engages your audience and makes them want to share your posts.
Different types of content and how to come up with ideas so that you don't run out of steam or get frustrated.
An introduction to SEO so that you can understand better how to get your posts to show up in search.
A variety of monetisation techniques if you want to add additional streams of income which complement your core business.
The all important topic of traffic - where to find it, what to do to grow it and how to get your blog noticed.
What are the requirements?
You will need to know the topic you want to blog about, whether that's a general interest subject or directly relates to your small business.
What am I going to get from this course?
Over 20 lectures and 2 hours of content!
Understand why you need a blog for your business and how to set it up in the most effective way
Understand why layout and design of your blog is all important for your user's experience
Know how to create engaging content which will get you more shares, comments and backlinks
Understand the basics of SEO and how you can incorporate it into your blog posts to improve your ranking in the search engines
Be aware of multiple ways to monetise your blog and how to create additional streams of income
How to move forward with your blogging strategy and how to create an editorial calendar which works
What is the target audience?
Anyone who is already blogging for their business or who wants to set a blog up.
Anyone who wants to explore the most effective way to blog so they get it right from the start.
It is NOT for anyone who already has a huge readership of their well monetised blog.