Designing a Brochure with Nigel French
Duration: 2 hr 35m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 740 MB
Genre: eLearning | Language: English
Brochures are essential marketing tools, which establish brands and help them cut through the clutter from the competition. Here designer and educator Nigel French taps into his 20+ years of professional experience and shows how to use InDesign (with some help from Illustrator and Photoshop) to create four of the most common kinds of brochures.
Each project has a different budget, a different audience, and a different purpose. But Designing a Brochure covers more than the mechanics of the workflow. It also explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective.
Working with templates
Choosing the right text and typography
Choosing colors, images, and printing and folding methods
Creating single-fold, trifold, double parallel fold, and broadside brochures
Placing and styling text
Scaling and cropping images
Preparing a brochure for print