How to REALLY Profit With Branding: The Grand Brand Sandwich
Duration: 2 hr | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 1.4 GB
Genre: eLearning | Language: English
The Grand Brand Sandwich: From Purpose to Profit, allows students to clearly define their mission, communicate it efficiently, and create marketing assets that will exude the brand's purpose, leaving room to provide value and ultimately increasing profits. Cheryl has a unique approach to creating powerful mission statements, brand semantics, effectively pitching new clients, email marketing, creating great graphics, utilizing sound and videos, increasing online engagement and so much more!
This isn't about finding your personal brand so you can tweet it once. This course is about discovering and deploying brand alignment to attract the right customer and increase profits.
The Grand Brand Sandwich course is the most profound, time-effience and cost-effective way to:
1) declare your purpose and mission and share this "Statement" aka Commitment through your branding,
2) create a Brand Assessment one-sheet to hone in on your messaging and voice and distribute to potential hires, collaborators or contractors,
3) write pitches to make unreasonable requests (hint: the BEST way to see the BIGGEST results!),
4) create marketing assets (including social media headers and informational videos using a very specific formula),
5) align your brand messaging with your mission such that the colors, fonts, and consistency of your brand's look and feel will attract the right customer.
What am I going to get from this course?
Over 10 lectures and 2 hours of content!
Succinctly communicate their mission and purpose into a single Statement.
Create a one-sheet on their specific brand including their ideal customer, or Avatar.
Effectively pitch and make powerful requests following a simple formula that will transform to BIG results!
Create well-branded marketing assets, from social media headers to info videos that are confident and consistent.
Develop a social media strategy that is effective in increasing engagement and profits, targeting the correct customer