How to write your own successful Email Marketing Strategy
2 Hours | Video: AVC (.mp4) 1280x720 | Audio: AAC 48KHz 2ch | 1.1 GB
Genre: eLearning | English
Use industry best practices to create, manage & continually improve a strategy to get the best from your email
* Lectures 18
Learn about the capabilities and opportunities of Email Marketing for business, and how to start (or build on) an email program with solid foundations, enabling you to move into more complex and advanced email marketing practices.
*Learn about the levels of complexity within Email Marketing and how to progress through them.
*Refine your email objectives and learn how to measure your success.
*Understand the impact of Deliverability and the basics of getting it right - ie, avoiding the Spam/ Junk folder!
*Uncover how to acquire new subscribers and engage them from the very beginning.
*Hear about the important features to include in your design and be inspired by great-looking examples!
*Beat the overwhelm, by taking a step-by-step approach to setting up a comprehensive, solid email marketing plan.
*Download my worksheets and guides to help you walk through your own strategy.
*VIDEO 1: An Introduction
*VIDEO 2: The effectiveness of email
*VIDEO 3: From Basic to Advanced - an explanation of the levels within Email Marketing
*VIDEO 4: Setting your objectives
*WORKSHEET: Set your own objectives
*VIDEO 5: Deliverability - getting your email into the inbox
*VIDEO 6: Creating your Email Marketing Calendar planner
*VIDEO 7: Data - the lifeblood of your email program
*VIDEO 8: Growing your subscriber list
*VIDEO 9: Email Design - the fundamentals plus some inspiration
*VIDEO 10: Welcome your New Subscribers
*WRITTEN LECTURE: Promotional Emails
*VIDEO 11: What metrics should you measure?
*VIDEO 12: How do you know if you're successful?
*VIDEO 13: Where to next?
*VIDEO 14: Keeping your subscribers interested
*VIDEO 15: Data enrichment - how to add more useful data
*VIDEO 16: Wrap Up
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