Email Marketing : Learn how you can grow your music business
English | 2016 | mp4 | H264 1280x720 | AAC 2 ch | 2.5 hrs | pdf | 445 MB
eLearning, Music, Other | Skill level: All level
How to promote your music > Music Marketing > Sell Music > Music Promotion > Selling Music Online
Are you familiar with that one : "love your music but can't buy it right now"
One of my students came to me last year and asked about how his band could get more sales. He was so anxious because they spent so much money and time composing, recording, and after releasing the album they were struggling to get sales.
The problem was not the music, it was a great album, the problem was that they didn't have a true fan base. Beside friends and local fans gathered on the local scene, they had barely nobody to market the music to. They found out what we all experienced, nobody is looking for you on iTunes'.
I suggested him to build a Soundcloud following as well as a Twitter following strategy. It went great and they started to have lots of views and engagement but nothing much on the sales yet.
We decided to try Permission Email Marketing', it allows the business to enhance his relationship with its current or previous customers and to encourage loyalty and repeat business.
My team and I worked on a series of emails that were supposed to build trust between them and their new fans before trying to sell the albums. With the use of an autoresponder to deliver each of the email automatically.
The benefit of that is when you do need to announce a new release or a promotion on your catalog, you have built a relationship over a few days, and your subscribers are much less likely to be annoyed.
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