Brand Building: Crafting Stories with Design
Duration: 47m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 866 MB
Genre: eLearning | Language: English
Learn to build brands through stories with Tether founder Stanley Hainsworth, former creative director at Nike, LEGO, and Starbucks. In this 45-minute class, walk through the creative process of developing brand positioning, creating visual designs, and presenting to clients. It's a case-study driven class that walks through the real process that Tether used for Awake Chocolate. The lessons are perfect for writers, marketers, designers, and storytellers looking to develop emotional connections between consumers and brands.