Facebook Fundamentals with Megan Adams | 353.59 MB
English | Categy: CBTs
Amplify your social media marketing campaigns with Facebook . Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, budget, place, and manage Facebook ads.
Social media strategist Megan Adams takes you through the basics: setting up an account, understanding ad structure, and using the Ads Manager tools. She shows you how to make critical placement and budget decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop mobile news feed, in the sidebar, Instagram, other places in Facebook's netwk. Megan also shows you how to run ad repts, so you can determine whether your ads are accomplishing your goals. Finally, leave with some tips f writing great ads, choosing effective images, and improving ad perfmance.
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