Beyond the Logo: Crafting a Brand Identity (HD Videos)
Duration: 1hr 42m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 806 MB
Genre: eLearning | Language: English
Logos are indispensable, but they don't exist in a vacuum. Seize the knowledge to make your logo the cnerstone of a fully realized brand identity in Courtney Eliseo's 90-minute class on branding beyond the logo. From col and type to patterns and illustrations, you'll learn to recognize and craft crucial visual cues f conveying brand values and personality. In addition to 10 sht video lessons, we're thrilled to share 15 pages of specific, able resources to help you fully realize your project vision. Show your whole brand to the wld.
Basics: What makes "brand identity" different from "brand," and how do they wk together to suppt and enhance your logo?
Applications: What are different considerations f print and digital media?
Step-by-step decisions: We'll cover how to choose a codinating col palette; how to choose complementary typography; and how to develop a library of additional suppting graphic elements-from patterns to secondary logos, illustrations, and me.
Final polish: We'll go over methods f ganizing these components into a fmat suitable f a client presentation.
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