How Cols Affect You: What Science Reveals
6xDVDRip | MKV/AVC, ~661 kb/s | 1024x576 | Duration: 3 hours | English: AAC, 48 kb/s (2 ch) | 1.08 GB
Genre: Cols, Science
There's me to cols than just aesthetics. There's an actual science behind how cols wk on your eyes and your brain. And the secrets that scientists are uncovering offer astounding revelations on how cols influence the way you think, feel, and behave-often without your conscious awareness.
It's an exciting time in the scientific study of how cols affect us. Thanks to recent research, we now understand me richly how our brains are affected by col. And knowing how cols affect us infms how we tap into their power to create environments and achieve a breathtaking range of visual goals. It also allows us to dodge popular myths and misconceptions about col that can easily lead businesses and companies to make costly mistakes.
Consider, f example, these scientific truths about col:
Black unifms tend to increase aggression and intimidation in conflict situations.
Red ties can give you an edge in confrontational negotiations, while blue ties can express a desire to collabate.
Fire trucks increasingly are painted yellow because that's the col most visible to our eyes.
Aligning the right cols to products, brands, and ads can make break a business's success.
That's only a small sampling of the increasingly detailed infmation we have about what cols mean. And what's truly surprising: The way our eyes perceive and our brains interpret reds, greens, blues, blacks, and other cols isn't a subjective experience, but a hard-wired one. It's a profound concept-one whose ramifications extend to everything from business and advertising to politics and entertainment to your personal diet and love life.
A must-have course f cpate leaders, design professionals, marketers, and anyone who communicates visually, How Cols Affect You: What Science Reveals tells you everything you need to know about the science of col and its impact on all aspects of human experience. Delivered by design expert and profess William Lidwell of the University of Houston, these six lectures exple
the histy, science, and cultural imptance of the six universal cols,
how our brains have evolved to respond to cols without our conscious awareness,
the key experiments that have shaped our understanding of how cols wk, and
ways to me effectively apply the science of col to achieve your personal professional goals f a space.
Taken together, these lectures will open your eyes to why your favite products practically jump off the shelf; why certain logos are me memable than others; why particular scenes in nature evoke peace, joy, fear; and so much me.
See Cols in a Whole New Way
Each lecture takes you inside the science behind a specific col col pair, following the der in which humans have histically acquired col categies: black and white (which always come paired), red, yellow, green, and blue. In each instance, you'll investigate
the histy and common usage of the col,
some of the biggest myths related to that col,
what scientific research has revealed about the meaning of that col, and
specific situational contexts that show how the col operates in the real wld.
Central to this course is the expanse of infmation about how these cols wk on our brains to steer our thoughts and actions. You'll draw intriguing connections between cols and specific moods such as anger, fear, and love. You'll go behind the scenes and watch the fascinating experiments and case studies that scientists have used to uncover what they know about col. And you'll finally understand the (often hidden) significance behind the cols of your everyday life.
01-The Meanings of Col
02-The Black and White Lecture
03-The Red Lecture
04-The Yellow Lecture
05-The Green Lecture
06-The Blue Lecture
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