Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Audio CDs in M4B / English: AAC, 62 kb/s (2 ch) | Duration: 07:14:46 | 2015 | ISBN-10: 1501264281 | 196 MB
Practical techniques f applying neuroscience and behavi research to attract new customers.
Brainfluence explains how to practically apply neuroscience and behavi technology and behavi research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensy marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
With quick and easy takeaways offered in 60 sht chapters, this audiobook contains key strategies f targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.
?Discover ways f brands and products to fm emotional bonds with customers
?Find ideas f small businesses and non-profits
Roger Dooley is the creat and publisher of Neuromarketing, the most popular blog on using brain and behavi research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales effts.
Roger Dooley (Auth), Mark Ashby (Reader)
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