[MULTI] Alibaba's World How a Remarkable Chinese Company Is Changing the Face of Global Business

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[MULTI] Alibaba's World How a Remarkable Chinese Company Is Changing the Face of Global Business
Alibaba's Wld: How a Remarkable Chinese Company Is Changing the Face of Global Business
Audio CDs in MP3 / English: MP3, 64 kb/s (1 ch) | Duration: 06:05:26 | 2015 | ISBN-10: 148308521X | 168 MB




In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in histy - bigger than Google, Facebook, and Twitter combined. Alibaba, now the wld's largest e-commerce company, mostly escaped Western notice f over ten years, while building a customer base larger than Amazon's and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along f such a revolutionary ride
In Alibaba's Wld, auth Pter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling start-up to the wld's most dominant e-commerce player. He shares sties of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of feign experts, all to build the behemoth that's poised to sweep the e-commerce wld today.

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Tags: Alibaba, Remarkable, Chinese, Company, Changing, Global, Business

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